The Revolution will not be monetized by Bob Garfield
Read that. Here are my personal notes.
Problems making money with advertising.
Supply of too many pages with ads depresses demand.
Click-through rate less than 1%. Nobody does it on purpose.
Central advantage, ability to mine data, target people with relevant ads.
People get a creepy sense of privacy invasion.
This is being investgated.
Facebook has a great database for knowing your interests.
Facebook mostly gets money for third-party ads shown elsewhere.
Google search allows for targeting interests right at the moment.
Some hobbyist magazines have ads that readers value as much as the content.
Year 2010
= $164 billion – U.S. Ad market
= $25 billion - Online ad revenue
= $29 billion – Google revenues
> $1 billion – Facebook ad revenue
< $3 per user per year – Facebook
= $25 per user per year - Google
= 31% - of Americans' media-consuming time was on-line
= $1 per hour – print publications
= $.25 per hour – TV
< $.10 per hour – online
= 600 million users – Facebook
= 25 minutes per day per user – Facebook
= 1 billion searches per day - Google
= 2000 employees Facebook
= 26316 employees Google
= 30000 employees Google by end of year
Other time periods
= $1.65 billion Google paid for YouTube
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